Overview

My project is to improve the user experience of a craft store app. I'll identify common challenges users face when browsing supplies and enhance product discovery features to increase user satisfaction and support their creativity.

Problems

Based on user research, Customers find it difficult to discover products, and there is a lack of budget-friendly options and insufficient expert guidance for craft enthusiasts.

Goal

Notturno simplifies shopping for various needs and tracks its success through customer feedback and shopping trends.