Company
Strategies
Timeline
Tools

Nikukyomachi

Research, Prototyping, UI/UX Design, and Animation

2024.1-2024.4

Figma, Adobe Illustrator and After Effects

About Nikukyomachi

A cat adoption and cat hotel company was founded Most of the customers are Chinese who adopted cats from Nikuchumachi. There are lower possibilities for stray cat adoption and limited potential for business expansion.

Initial problem discovery

As a cat owner I always think why was there no one-stop app where you can adopt a cat and learn how to raise a cat as well as buy cat-related products at the same time?

Problems&Solutions

PROBLEMS

1. Limited online visibility means it is hard for customers to find services.
2.Adoption, service booking, and product purchasing processes are complex.
3. Inadequate Cat Care Knowledge.
4.Insufficient Community Support.

SOLUTIONS

1. Integrated Application Platform.
2. User-Friendly Interface.
3. Educational Content and Resources.
4. Community Engagement Features.

Business goals and User research

I wanted to hear first hand my target audience’s experience to cater the final product their needs,so I interviewed 50 people who are interested in adopting cats or who already own cats through surveys and interviews.

  • Adoption Services
    Fast cat adoption and simplified adoption procedures.

  • Connected Care
    Feed a cat healthily and quickly find a suitable pet hospital and online veterinarian.

  • Cat Sitter&Cat Hotel
    Comprehensive care options when traveling or away from home.

Empathy Map&Persona

User Journey Map